Voiceover Scripts
Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I write voiceover scripts (also known as VO scripts) for businesses and non-profits.
AIDA: Because You Have Seconds to Capture Attention
Let’s talk about AIDA. In most cases, you’ve got seconds to capture someone’s (A)ttention and at most 30 seconds to prove the value of your marketing message before their (I)nterest wanes and you miss out on building (D)esire and getting them to take (A)ction.
You could probably talk for hours about what you do, right? Well, throw away that playbook because in the VO world, no one’s listening that long.
Why AIDA Matters to Voiceover Scripts
To give you the best chance of hitting every letter of AIDA, I write short marketing message VO scripts for use in internet, radio, or television advertising.
My scripts tell your stories in your brand voice, hooking your audience early, telling them what you have to offer (features), why it matters to them (benefits), and then wrapping up before the message loses its power.
Don’t just write scripts that fill your ad’s time slot. Write them to make AIDA happy, and if AIDA’s happy, your customers will be, too.
How the VO Script Writing Process Works
The VO script writing process works in 5 steps:
Step 1, We define the specs of your package, which is either my standard package or a custom package that we refine and agree on through a discovery meeting.
Step 2, You pay for your standard package in full or for your custom package according to the terms on which we agree.
Step 3, After I receive your payment, I’ll arrange for an interview where I’ll collect facts, or I’ll send an electronic request for information, to which you’ll respond. We will iterate on this requested-and-received information cycle until I have the facts I need to start creating.
Step 4, I deliver a draft piece to you electronically, per our pre-arranged timeline; you provide notes; and I incorporate your notes. We will iterate on this notes-provided-and-incorporated cycle until the piece is approved.
Step 5, I deliver all final files to you. If applicable, you pay any remaining balance due.
Reasons to Work with Me
Benefits Specific to VO Scripts
Research-backed effectiveness: Research shows you’ve got single-digit seconds to capture someone’s attention with a marketing message and under 30 seconds to gain their interest and prove your message is worth consuming in its entirety. If you fail to do this, you stand no chance of building desire and getting prospects to take action. My scripts are short, punchy, and hue to best practices for short-form marketing content production.
Words engineered for reading but designed for hearing: By its name, a VO script must be voiced by a VO artist, so it should read easy. This means that to the extent possible, depending on the subject matter, your script should flow in a natural cadence when spoken.
I don’t provide VO recording, mixing, or mastering, but in addition to writing VO scripts, I work with you to do test or scratch demo recordings. This ensures that when you hire voice talent, you can be confident the words will read as you expect.
Unleash the power of story: A well-written VO script can transform your audience into loyal customers, making your brand the protagonist of a story that's impossible to forget.
Fast turnaround: Your time is valuable. That’s why I’m committed to delivering high-quality Voiceover Scripts within the agreed-upon timeline. Depending on the complexities of your project and the level of engagement you’re able to deliver, I typically turn in a finished draft 1-2 weeks after project kickoff.
Overall Benefits of Working with Me
Decades of trusted service: I’ve been writing professionally since 2003. That’s 20 years (and counting) of trusted experience working for you.
Save time: Let me handle the writing, researching, and editing, while you focus on what you do best: running your business or non-profit.
Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.
Multifaceted experience: I’ve worked for or with just about every type of organization in existence, including small businesses, local government, large corporations, consulting firms, churches, and state government, so chances are, I already have a good understanding of how your operation runs. I just need project details from you.
Rush service: If desired, rush service is available for an additional 25% fee. This service pushes you to the head of my production queue, guaranteeing delivery of your creative as soon as possible, which can reduce lead time from weeks to days.
What I Have Written
Some of the VO scripts I have written include:
Personification product promo (software company)
Satirical podcast promo (spec)
Beef jerky ad (spec)
Plastic brick-based toy ad (spec)
Lawn maintenance equipment ad (spec)
Magical creatures school ad (spec)
Coffee ad (spec)
Contact me to request samples.
Pricing
My standard VO script is $450.
Go to standard VO script in Shop.
Specs
This package contains the following specs:
Advice on developing a commercial script to fill ad or content slots from 15 seconds to 3 minutes
Drafting up to 3 audio concepts for consideration
Written report containing the following:
Stakeholders: Names and contact info for all stakeholders
Idea parking lot: Parking lot for WIP ideas and general to-dos
Defined terms to eliminate jargon for all stakeholders
Outline of each scene, including, but not limited to, the following:
Time tracking
Transitions in/out
Action description
People/equipment/staging needed, e.g., sound effects, specific voice type for narration, licensed music, etc.
Performance direction comments
To-dos to capture all scene-specific action items
Ready merging (if applicable) of VO script specs with storyboarding
Note: Although VO scripts can stand alone, consider amplifying their effects by pairing them with Storyboarding.
SEO recommendations for post-production
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to refer to this project in my portfolio.
Ready to Make AIDA Happy?
You remember AIDA, right? Recap:
In most cases, you’ve got seconds to capture someone’s (A)ttention with your marketing message before their (I)nterest wanes and you miss out on building (D)esire and getting them to take (A)ction.
Don’t just write scripts that fill your ad’s time slot. Write them to make AIDA happy, and if AIDA’s happy, your customers will be, too.
Contact me today for a free consultation.
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If you’re ready to buy a VO script now, click here to go to my Shop. After you complete your transaction, I’ll follow up with details on next steps.
