Editorial Direction

Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I provide editorial direction consulting to individual creators, businesses, and non-profits.

Is Your Writing the Best It Can Be?

Think about your text-based content and then answer these questions:

Is it readable?
Is it copyedited, clean, and error-free?
Is it achieving the goal you’ve set?
Have you set a goal for your content?
Is it useful to your intended audience?
Have you defined what usefulness means to your audience?
Does it have a strong narrative thesis that it establishes, builds upon, and wraps up satisfactorily, i.e., does it have a point, stick to that point, and avoid chasing rabbit trails?

In sum, is your content as good as it could be?

If you answered no to any of these, we need to talk.

What It Is and Why It Matters

Professional editorial direction takes the words you have and advises you on how to increase their power, giving you the tools you need to transform your content into compelling, goal-based narratives that resonate with your audience.

Invest in editorial direction today.

How the Editorial Direction Consulting Process Works

The editorial direction consulting process works in 5 steps:

Step 1, We define the specs of your package, which is either my standard package or a custom package that we refine and agree on through a discovery meeting.

Step 2, You pay for your standard package in full or for your custom package according to the terms on which we agree.

Step 3, After I receive your payment, I’ll arrange for an interview where I’ll collect facts, or I’ll send an electronic request for information, to which you’ll respond. We will iterate on this requested-and-received information cycle until I have the facts I need to start editing.

Step 4, I will read your content, mark it up with questions, comments, and recommendations. Then, per our pre-arranged timeline, I will electronically deliver to you (1) the fully marked-up draft and (2) a report containing a summary of my editorial direction. You will review these deliverables, ask any questions you have, and I will answer your questions. We will iterate on this questions-asked-and-answered cycle until you have the answers you need to move forward.

Step 5, I deliver all final files to you. If applicable, you pay any remaining balance due.

Reasons to Work with Me

Benefits Specific to Editorial Direction

A roadmap to direct your content refinement: My edits will help you improve clarity, tone, and readability, which will help to drive user interaction and engagement.
This service does not include content creation. Instead, I offer you a roadmap that directs your content refinement efforts.
Note: If you need content creation, consider investing in my Full Website Copywriting, Single-Page Copywriting, Case Studies, or About Us Stories services.
SEO advice: If your content is web-based, technical SEO edits can increase its online visibility, messaging reach, and conversion rates.
Consistency check: Ensure uniformity in your content’s style, tone, and voice to deliver a coherent and powerful brand narrative
Boosted brand visibility: Refined content boosts your online and offline presence, enhancing your brand's visibility and recognition.
Answer big questions like these:
- Style
  - Is my content readable?
  - Does it strike the right tone?
  - Does it have the right voice?
  - Is it the right length?
  - Is it copyedited, clean, and error-free?
  - Does it have a strong narrative thesis that it establishes, builds upon, and wraps up satisfactorily, i.e., does it have a point, stick to that point, and avoid chasing rabbit trails?
- Technical
  - If web-based, is my content structured for SEO?
- Need
  - Does it need to exist, i.e., is it unique enough to warrant existence, or is another piece of content (yours or someone else’s) serving the same purpose?
- Goal
  - Is it achieving the goal you’ve set?
  - Have you set a goal for your content?
- Usefulness
  - Is it useful to your intended audience?
  - Have you defined what usefulness means to your audience?
Fast turnaround: Your time is valuable. That’s why I’m committed to delivering high-quality Editorial Direction within the agreed-upon timeline. Depending on the complexities and word count of your project, and the level of engagement you’re able to deliver, I typically turn in an edited draft from 1 day to 1 week after project kickoff.

Overall Benefits of Working with Me

Decades of trusted service: I’ve been a communications professional since 2003. That’s 20 years (and counting) of trusted experience working for you.
Save time: Let me handle the editing, while you focus on what you do best: running your business or non-profit.
Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.
Multifaceted experience: I’ve worked for or with just about every type of organization in existence, including small businesses, local government, large corporations, consulting firms, churches, and state government, so chances are, I already have a good understanding of how your operation runs. I just need project details from you.
Rush service: If desired, rush service is available for an additional 25% fee. This service pushes you to the head of my production queue, guaranteeing completion of your deliverables as soon as possible, which can reduce lead time from weeks to days.