Strategic Content Planning

Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I provide strategic content planning consulting for businesses and non-profits.

What It Is

My content planning and mapping service acts as your personalized navigator in the expansive digital terrain. Think of me as a digital cartographer who meticulously plans and designs your website's content architecture.

Why It Matters

Each unique, purposeful page I map out serves as a beacon to guide your content creation, enhance your SEO efforts, and improve user experience for your visitors.

This matters because there should be zero accidental content on your site. Every page must have a reason to exist, play well with the narrative theme of your site as a whole, and effectively dodge the pitfalls of content cannibalization.

Leave accidental, poorly conceptualized, and haphazardly planned content profiles to your competitors. Be intentional about your website's content architecture.

Invest in strategic content planning today.

How the Strategic Content Planning Process Works

The strategic content planning process works in 5 steps:

Step 1, We define the specs of your package, which is either my standard package or a custom package that we refine and agree on through a discovery meeting.

Step 2, You pay for your standard package in full or for your custom package according to the terms on which we agree.

Step 3, After I receive your payment, I’ll arrange for an interview where I’ll collect facts, or I’ll send an electronic request for information, to which you’ll respond. We will iterate on this requested-and-received information cycle until I have the facts I need to start planning your website’s content architecture.

Step 4, I deliver a draft plan to you electronically, per our pre-arranged timeline; you provide notes; and I incorporate your notes. We will iterate on this notes-provided-and-incorporated cycle until the plan is approved.

Step 5, I deliver all final files to you. If applicable, you pay any remaining balance due.

Reasons to Work with Me

Benefits Specific to Strategic Content Planning

  • Don’t blend in–Stand out in the vast digital landscape: In the vast digital landscape, positioning is key, and I'm here to help your business or non-profit navigate this realm with strategy and precision.

  • Intentionally chart your website’s content path: As a digital cartographer, I chart your website's content path, determining not just what goes where, but why.

  • Facilitate navigation and improve user experience: Top-level pages, subpages, subcategories–I delve into this labyrinth and weave them into an organic, sensible structure that will facilitate navigation and improve user experience.

  • A roadmap to direct your content creation: This service does not include the production, writing, or editing of your content. Instead, I offer you a roadmap that directs your content creation efforts.

    Note: If you need content creation, consider investing in my Full Website Copywriting, Single-Page Copywriting, Case Studies, or About Us Stories services.

    Note: If you need editing services, consider investing in my Editorial Direction service.

  • Avoid the pitfalls of content cannibalization: My service sets you up to make each of your pages unique, useful, and purposeful, helping you avoid the pitfalls of content cannibalization or duplicated content competing for SEO rankings.

  • Fast turnaround: Your time is valuable. That’s why I’m committed to delivering high-quality Strategic Content Planning documents within the agreed-upon timeline. Depending on the complexities of your project and the level of engagement you’re able to deliver, I typically turn in a finished draft 2-4 weeks after project kickoff.

Overall Benefits of Working with Me

Decades of trusted service: I’ve been a communications professional since 2003. That’s 20 years (and counting) of trusted experience working for you.

Save time: Let me handle the consulting, while you focus on what you do best: running your business or non-profit.

Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.

Multifaceted experience: I’ve worked for or with just about every type of organization in existence, including small businesses, local government, large corporations, consulting firms, churches, and state government, so chances are, I already have a good understanding of how your operation runs. I just need project details from you.

Rush service: If desired, rush service is available for an additional 25% fee. This service pushes you to the head of my production queue, guaranteeing completion of your deliverables as soon as possible, which can reduce lead time from weeks to days.

What I Have Planned

Some of the projects I have planned include those for these clients:

  • A music preservation society

  • A software developer for the transportation industry

  • An equipment distributor and repair shop for the industrial manufacturing and process industry

  • A plastic parts manufacturer serving agricultural, construction, and OEM applications

  • A producer of corporate training materials 

  • A gourmet popcorn manufacturer 

  • A house of worship (spec)

Contact me to request samples.

Pricing

My standard strategic content planning package is $750.

Go to standard strategic content planning package in Shop.

Specs

This package contains the following specs:

  • Mapping and advice on building and structuring content for up to 10 top-level navigation pages, which typically include:

    • Home

      • We’ll cover

        • Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy

    • About Us

      • We’ll cover

        • Who We Are

        • Where We Came From

        • When We Got Started

        • What We Do

        • How We Do It

        • Why We Do It (mission, vision, values)

        • Why You Should Care (value proposition, e.g., benefits to your customers)

    • Processes

      • We’ll cover

        • Step-by-step expansion on How We Do It

    • Capabilities

      • We’ll cover

        • Skills-based expansion on What We Do

    • Applications

      • We’ll cover

        • Uses for your products/services

    • Products

      • We’ll cover

        • Offerings and individual subpage product descriptions

    • Services

      • We’ll cover

        • Offerings and individual subpage service descriptions

    • Careers

    • News

    • Blog/Knowledge Base

      • We’ll cover

        • The value of diving deeply into producing informational, educational, inspiring, or entertaining content beyond cornerstone top-level pages

    • Contact Us

  • A summary written report of our communications and my advice

  • Further SEO advice for keywords selection, document structure, links, and narrative flow

  • 1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication

  • 1 client-side point-of-contact, who will typically be the decision-maker/owner of this work product and may be (but is not required to be) the same person as the SME

  • Work-for-hire rights, meaning after you pay for this work product, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to refer to this content plan in my portfolio.

Ready to Be Intentional About Content Architecture?

Leave accidental, poorly conceptualized, and haphazardly planned content profiles to your competitors. Be intentional about your website's content architecture.

Contact me today for a free consultation.

-OR-

If you’re ready to buy strategic content planning now, click here to go to my Shop. After you complete your transaction, I’ll follow up with details on next steps.

Previous

Editorial Direction