Copywriting
Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I write copy for businesses and non-profits.
What It Is
Business Writing
Copy is another name for business writing that seeks to influence thinking and behavior.
Copywriting Solves Problems in Many Forms
Copywriting takes many forms, e.g., ads for direct selling, marketing campaigns for building brand awareness, and website landing pages to position your business and help your prospects solve problems.
But, if the writing has any level of business intent, it’s copywriting.
Why It Matters
Narrative Therapy Improves Market Relationships
Think of good copywriting as narrative therapy to improve the relationship between what your company or organization does and what your market needs.
Multiple Message Intents to Show Benefits
Sometimes that means your message has selling intent. Other times, your message is simply informative, educational, entertaining, or otherwise useful to your market, such as by explaining next steps to realize benefits.
What I Do
Understand You, Help You Meet Goals
I will work with you to deeply understand your brand, your ambitions, your target audience, and your business goals. Then I’ll write copy to engage your audience and meet your goals.
Invest in Copywriting
Don’t neglect the relationship your words have with your customers.
Invest in copywriting today.
Look through my Pre-Scoped Projects to see if one or more of these meets your needs.
-OR-
Contact me today for a free consultation.
Pricing
For custom work that is not one of my Pre-Scoped Projects, I charge $75/hr. For rush work, I charge $100/hr (see below for more details).
Reasons to Work with Me
Decades of trusted service: I’ve been writing professionally since 2003. That’s 20 years (and counting) of trusted experience working for you.
Save time: Let me handle the writing, while you focus on what you do best: running your business or non-profit.
Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.
Multifaceted experience: I’ve worked with a broad array of people and organizations, including creatives, numbers people, engineers, politicians, front of house, back of house, small business owners, local government officials, large corporation C-suites, consulting firms, churches, and state government officials, so chances are, I already have a good understanding of how you tick or how your operation runs. I just need project details from you.
Rush service: If desired, rush service is available for $100/hr. This service pushes you to the head of my production queue, guaranteeing delivery of your creative as soon as possible, which can reduce lead time from weeks to days.
What I Have Written
I have a large copywriting portfolio with hundreds of pieces, including website landing pages, feature articles, case studies, and voiceover scripts (to name just a handful of examples).
Contact me to request samples.
Specs
Specs vary for custom work, but in general, these terms apply:
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this copy in my portfolio.
Ready for Your Words to Go to Therapy?
Don’t neglect the relationship your words have with your customers.
Invest in copywriting today.
Look through my Pre-Scoped Projects to see if one or more of these meets your needs.
-OR-