Full Website Copywriting
Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I provide full website copywriting to businesses and non-profits.
What It Isn’t
Website copywriting isn’t just about drafting or generating text. Whether composed from human minds or using AI tools like ChatGPT (and many others), online words are plentiful, but without guidance and structure, these words are as useful to you as wind chimes in space.
What It Is and Why It Matters
Here’s what website copywriting is really about: deeply understanding your brand, your ambitions, your target audience, and your strategic narrative plan to engage that audience.
Whether you're a business seeking to convert visitors into customers or a non-profit striving to inspire your supporters, I craft copy that drives action.
Let me take the challenging task of writing, guiding, and structuring your copy off your shoulders, and together, we’ll turn your website into your most potent marketing tool.
Invest in full website copywriting today.
How the Full Website Copywriting Process Works
The full website copywriting process works in 5 steps:
Step 1, We define the specs of your package, which is either my standard package or a custom package that we refine and agree on through a discovery meeting.
Step 2, You pay for your standard package in full or for your custom package according to the terms on which we agree.
Step 3, After I receive your payment, I’ll arrange for an interview where I’ll collect facts, or I’ll send an electronic request for information, to which you’ll respond. We will iterate on this requested-and-received information cycle until I have the facts I need to start creating.
Step 4, I deliver draft pieces to you electronically, per our pre-arranged timeline; you provide notes; and I incorporate your notes. We will iterate on this notes-provided-and-incorporated cycle until all pieces are approved.
Step 5, I deliver all final files to you. If applicable, you pay any remaining balance due.
Reasons to Work with Me
Benefits Specific to Full Website Copywriting
Combine the benefits of About Us Stories, Editorial Direction, and Strategic Content Planning into an all-in-one service
Express a deep understanding of your brand: Done right, full website copywriting expresses a deep understanding of your brand, your ambitions, and your target audience.
Strategic narrative architecture: Strategic narrative architecture (i.e., having a plan and purpose for every page and how it all works together) will improve engagement with and persuasion of your target audience, helping turn visitors into customers or supporters.
Tailored to your brand: Every brand has a unique voice and tone. I spend time immersing myself in your brand's persona, ensuring the copy I create is custom-fitted to your identity. Whether you're fun and quirky or serious and professional, I capture the essence of who you are, creating content that feels authentic, approachable, and a fit for your target audience.
SEO-friendly: Visibility is key to success online. I use cutting-edge tools to ensure your content contains relevant, high-traffic keywords in the right places. Further, I structure your copy per modern SEO standards, including H-level headings (H1, H2, H3, etc.), keyword distribution, internal and external links, alt media element descriptions, readability, and many more.
Beyond good narrative flow and clean copy, an SEO, digital-first approach boosts your website's chances to rank high in Google’s organic search results.
Being visible to your target audience while they’re searching with navigational (looking for specific brand), informational (want to learn), commercial (want to buy later), or transactional (want to buy now) intent aligns you with where they are on their customer journey, which gets you one step closer to getting them on your website and making them your customer.
Fast turnaround: Your time is valuable. That’s why I’m committed to delivering high-quality Full Website Copywriting within the agreed-upon timeline. Depending on the complexities of your project and the level of engagement you’re able to deliver, I typically turn in finished copy 6-8 weeks after project kickoff.
Overall Benefits of Working with Me
Decades of trusted service: I’ve been writing professionally since 2003. That’s 20 years (and counting) of trusted experience working for you.
Save time: Let me handle the copywriting, while you focus on what you do best: running your business or non-profit.
Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.
Multifaceted experience: I’ve worked for or with just about every type of organization in existence, including small businesses, local government, large corporations, consulting firms, churches, and state government, so chances are, I already have a good understanding of how your operation runs. I just need project details from you.
Rush service: If desired, rush service is available for an additional 25% fee. This service pushes you to the head of my production queue, guaranteeing delivery of your creative as soon as possible, which can reduce lead time from weeks to days.
What I Have Written
Some of the full website copywriting I have done was for clients like these:
An equipment distributor and repair shop for the industrial manufacturing and process industry
A plastic parts manufacturer serving agricultural, construction, and OEM applications
A professional copywriter, i.e., THIS WEBSITE YOU’RE ON NOW!
Contact me to request samples.
Pricing
My standard full website copywriting package is $6,000.
Go to standard full website copywriting package in Shop.
Specs
This package contains the following specs:
Up to 10,000 words
Up to 10 top-level navigation pages, which typically include:
Home
Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy. This is where you get to shamelessly self-promote–in a factual way, of course.
About Us - summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
Processes
Step-by-step expansion on How We Do It
Up to 3 separate processes
Capabilities
Skills-based expansion on What We Do
Up to 3 separate skills
Applications
Uses for your products/services
Up to 5 separate applications
Products
Summary description of offerings, plus
Up to 5 individual subpage product descriptions
Sell only products? You may substitute the 5 service subpages for 10 more product pages, which will give you up to 15 product pages.
Services
Summary description of offerings, plus
Up to 5 individual subpage service descriptions
Sell only services? You may substitute the 5 product subpages for 2 more service pages, which will give you up to 7 service pages.
Careers
Summary description of careers offered
News
Summary description of news feed
Blog/Knowledge Base
Summary description of expanded knowledge base
Contact Us
Summary description and information architecting to ensure you are appealing to and capturing the right information from your target audience
SEO advice for keywords, structure, links, and narrative flow
3rd person, past tense verbiage
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this copy in my portfolio.
Ready for Copy to Deeply Express Your Brand?
Don’t content yourself with just drafting or generating plentiful words that lack guidance or structure. Work with me to make sure your copy expresses a deep understanding of your brand, your ambitions, and your target audience, and then executes on a strategic narrative plan to engage that audience.
Contact me today for a free consultation.
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If you’re ready to buy full website copywriting now, click here to go to my Shop. After you complete your transaction, I’ll follow up with details on next steps.
