Case Studies

Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I write case studies for businesses and non-profits.

What They Are

After taking a deep dive into your success stories, I then turn these into compelling narratives that highlight your impact, value, and approach. The results are engaging, well-researched, and persuasive case studies–tailored to meet your unique use cases.

Why They Matter

Case studies are more than just stories; they are powerful tools for demonstrating your proven track record, capabilities, and results. Whether you're aiming to win new customers, engage donors, or just share your story, the case studies I write can bring your achievements to life in a way that resonates with your audience and drives engagement with your brand.

Discover the transformative potential of professional case study writing, and let me help you communicate your value proposition through story.

Invest in a case study today.

How the Case Study Writing Process Works

The case study writing process works in 5 steps:

Step 1, We define the specs of your package, which is either my standard package or a custom package that we refine and agree on through a discovery meeting.

Step 2, You pay for your standard package in full or for your custom package according to the terms on which we agree.

Step 3, After I receive your payment, I’ll arrange for an interview where I’ll collect facts, or I’ll send an electronic request for information, to which you’ll respond. We will iterate on this requested-and-received information cycle until I have the facts I need to start creating.

Step 4, I deliver a draft piece to you electronically, per our pre-arranged timeline; you provide notes; and I incorporate your notes. We will iterate on this notes-provided-and-incorporated cycle until the piece is approved.

Step 5, I deliver all final files to you. If applicable, you pay any remaining balance due.

Reasons to Work with Me

Benefits Specific to Case Studies

Highlight achievements and solutions: Case studies provide an excellent way to highlight your organization's achievements and the solutions you provide. They demonstrate your ability to deliver results, making them a valuable tool for building trust.
Note: For added trust-building benefits, consider pairing a case study with Full Website Copywriting. Full website copywriting will optimize your landing pages for SEO, helping you get more organic (free) traffic and show off your full content profile, which will raise your brand authority.
Boost credibility: Case studies demonstrate your success in real-world situations, showcasing your expertise and establishing your authority in your field.
Engage your audience: A compelling case study narrative will help you connect with your audience on a deeper level, fostering stronger relationships.
Increase conversions: Well-crafted case studies can convince potential customers or donors of your ability to deliver, driving them to take action.
Customized content: No two organizations are alike. That's why I personalize each case study to reflect your unique identity, ethos, and achievements.
In-depth research: I dig deep into your victories, outlining the challenges, solutions, and results you’ve achieved in a factual and engaging manner.
Fast turnaround: Your time is valuable. That’s why I’m committed to delivering high-quality Case Studies within the agreed-upon timeline. Depending on the complexities of your project and the level of engagement you’re able to deliver, I typically turn in a finished draft 1-2 weeks after project kickoff.

Overall Benefits of Working with Me

Decades of trusted service: I’ve been writing professionally since 2003. That’s 20 years (and counting) of trusted experience working for you.
Save time: Let me handle the writing, researching, and editing, while you focus on what you do best: running your business or non-profit.
Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.
Multifaceted experience: I’ve worked for or with just about every type of organization in existence, including small businesses, local government, large corporations, consulting firms, churches, and state government, so chances are, I already have a good understanding of how your operation runs. I just need project details from you.
Rush service: If desired, rush service is available for an additional 25% fee. This service pushes you to the head of my production queue, guaranteeing delivery of your creative as soon as possible, which can reduce lead time from weeks to days.

What I Have Written

Some of the case studies I have written were for clients like these:

A creative firm’s work with a music preservation society
A creative firm’s work with a gourmet popcorn manufacturer and distributor
A software developer for the transportation industry

Contact me to request samples.

Pricing

My standard case study is $500.

Go to standard case study in Shop.

Specs

This package contains the following specs:

Up to 1,000 words (~3 pages)
Scene setting to orient the reader
Description of key plot elements, such as
- Problem
- Cast of characters
- Action taken
- Results
Epilogue-style summary of the piece to provide a satisfying resolution for the reader
SEO advice for keywords structure, links, and narrative flow
Note: SEO advice only applies if this piece is intended for online use.
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
3rd person, past tense verbiage
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this piece in my portfolio.

Ready to Share Your Success Story?