Hey, I’m Seth Kabala, a pro-copywriter with over 20 years in the biz, and I write About Us stories for businesses and non-profits.

What They Are

I weave compelling narratives that highlight your journey, values, mission, and vision—transforming casual visitors into loyal customers or supporters. With me, you're not just buying a webpage; you're investing in a dynamic narrative that resonates with your audience, invites participation, and drives action.

Why They Matter

If you treat your About Us page as an afterthought, you swing and miss on a big chance to connect, engage, and build trust with your audience.

Don’t treat your About Us page as an afterthought. Instead, let me help you craft it with the care and respect it deserves.

Invest in an About Us story today.

How the About Us Writing Process Works

The About Us writing process works in 5 steps:

Step 1, We define the specs of your package, which is either my standard package or a custom package that we refine and agree on through a discovery meeting.

Step 2, You pay for your standard package in full or for your custom package according to the terms on which we agree.

Step 3, After I receive your payment, I’ll arrange for an interview where I’ll collect facts, or I’ll send an electronic request for information, to which you’ll respond. We will iterate on this requested-and-received information cycle until I have the facts I need to start creating.

Step 4, I deliver a draft piece to you electronically, per our pre-arranged timeline; you provide notes; and I incorporate your notes. We will iterate on this notes-provided-and-incorporated cycle until the piece is approved.

Step 5, I deliver all final files to you. If applicable, you pay any remaining balance due.

Reasons to Work with Me

Benefits Specific to About Us Stories

• Capture the core essence of your mission, vision, and values

• Connect, engage, and build trust with your audience

• Tell the story of your journey, don’t just recount history

• Improve your chances of gaining earned media (publicity): When journalists, bloggers, reporters, and freelance writers can see at a glance that you have a compelling story, important mission, focused vision, and deeply-held values, and you’re living them out every day for the benefit of your customers, community, and the planet at large, they are more likely to want to talk to you, write your story for their publication, and share your story with the world.

  As the saying goes, there’s no such thing as bad publicity, but there is such a thing as better publicity. With my About Us stories, you stand a much better chance of gaining publicity that brings you the right kind of attention.

  SEO structured: I ensure your page is SEO structured for its best chance to increase visibility, drive more traffic to your site, and elevate your online presence.

• Increased engagement: Engaging storytelling encourages visitors to spend more time on your website and lessens bounce rate.

  Greater conversion: By connecting with your audience on a deeper level, you increase the chances of turning visitors into customers or supporters.

• Brand identity strength: A well-crafted About Us page strengthens your brand identity, setting you apart from competitors.

  When your prospective customers or donors are thinking of engaging with a company or organization like yours (i.e., thinking of where to spend their time and money), you want to be the brand that receives that engagement.

  How do you get there? You strengthen your brand identity so your audience thinks of you, not your competitors.

• Fast turnaround: Your time is valuable. That’s why I’m committed to delivering high-quality About Us Stories within the agreed-upon timeline. Depending on the complexities of your project and the level of engagement you’re able to deliver, I typically turn in a finished draft 2-4 weeks after project kickoff.

Overall Benefits of Working with Me

• Decades of trusted service: I’ve been writing professionally since 2003. That’s 20 years (and counting) of trusted experience working for you.

• Save time: Let me handle the writing, researching, and editing, while you focus on what you do best: running your business or non-profit.

• Transparent process: With me, you're always in the loop. I provide you with regular updates and work product for review, ensuring the final deliverables align with your expectations.

• Multifaceted experience: I’ve worked for or with just about every type of organization in existence, including small businesses, local government, large corporations, consulting firms, churches, and state government, so chances are, I already have a good understanding of how your operation runs. I just need project details from you.

• Rush service: If desired, rush service is available for an additional 25% fee. This service pushes you to the head of my production queue, guaranteeing delivery of your creative as soon as possible, which can reduce lead time from weeks to days.

What I Have Written

Some of the About Us pieces I have written were for clients like these:

• A software developer for the transportation industry

• An equipment distributor and repair shop for the industrial manufacturing and process industry

• A plastic parts manufacturer serving agricultural, construction, and OEM applications

• A graphic designer

• A marathon runner

• A bicycle shop owner

• A stand-up comic

• And many more

Contact me to request samples.

Pricing

My standard About Us story is $1,250.

Go to standard About Us story in Shop.

Specs

This package contains the following specs:

• Up to 4,000 words (~12 pages)

  Note: If your page grows to sufficient length, I may recommend splitting it into subpages. This helps readability, content organization, and improves SEO. The project as a whole, however, is still considered an About Us page.

  For example, you could have a main hero page that summarizes your offerings, the market you serve, and key features and benefits of doing business with you.

  Then you could have subpages that describe your straight story (how things got started, challenges you overcame, cool things you did along the way, etc.); expand on your mission, vision, and values; talk about your awards; describe your environmental efforts; or even list out all your satisfied clients with lots of testimonials.

  Your depth of content will determine whether I recommend structuring your About Us content as a single page or as multiple subpages.

• Summary reporting on the following:

  • Who We Are

  • Where We Came From

  • When We Got Started

  • What We Do

  • How We Do It

  • Why We Do It (mission, vision, values)

  • Why You Should Care (value proposition, e.g., benefits to your customers)

• SEO advice for keywords, structure, links, and narrative flow

• 1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication

• 3rd person, past tense verbiage

• 1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME

• Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this piece in my portfolio.

Ready to Build Trust with Your Audience?

Don’t treat your About Us page as an afterthought. It’s your chance to connect, engage, and build trust with your audience, so don’t waste it. Instead, let me help you craft it with the care and respect it deserves.

Contact me today for a free consultation.

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If you’re ready to buy an About Us story now, click here to go to my Shop. After you complete your transaction, I’ll follow up with details on next steps.