Single-Page Website Copywriting

One page of copy to finish things up or add to your platform.

Specs

This package contains the following specs:

• Up to 1,000 words

• 1 top- or sub-level navigation page, which is typically, but is not required to be, one of the following:

  • Home page

    • Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy. This is where you get to shamelessly self-promote–in a factual way, of course.

  • About Us page

    • Summary reporting on the following:

      • Who We Are

      • Where We Came From

      • When We Got Started

      • What We Do

      • How We Do It

      • Why We Do It (mission, vision, values)

      • Why You Should Care (value proposition, e.g., benefits to your customers)

    • Note: A single-page About Us piece is separate from the About Us Stories service I offer.

      A single-page About Us piece may be exactly what you need, but it is smaller in scope than an About Us story, which allows for the full storytelling gamut of who, what, when, where, why, how, and all the mission, vision, values, and social proof you want.

      In sum, a single-page About Us piece is the basic service, while an About Us story is the premium service.

  • Processes page

    • Step-by-step expansion on How We Do It

    • 1 process described

  • Capabilities page

    • Skills-based expansion on What We Do

    • 1 skill described

  • Applications page

    • Uses for your products/services

    • 1 application described

  • Products page

    • Summary description of offerings, plus

    • Up to 5 individual subpage product descriptions

      • Note: If you select a products page, you will get more than one top- or sub-level page as part of the standard package (see previous detail). This is the first of two (1 of 2) exceptions to my single-page copywriting service.

  • Services

    • Summary description of offerings, plus

    • Up to 3 individual subpage service descriptions

      • Note: If you select a services page, you will get more than one top- or sub-level page as part of the standard package (see previous detail). This is the second of two (2 of 2) exceptions to my single-page copywriting service.

  • Careers

    • Summary description of careers offered

  • News

    • Summary description of news feed

  • Blog/Knowledge Base

    • Summary description of expanded knowledge base

  • Contact Us

    • Summary description and information architecting to ensure you are appealing to and capturing the right information from your target audience

• SEO advice for keywords, structure, links, and narrative flow

• 3rd person, past tense verbiage

• 1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication

• 1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME

• Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this piece in my portfolio.