Full Website Copywriting
A deep understanding of your brand, your ambitions, your target audience, and a strategic narrative plan to engage that audience.
Specs
This package contains the following specs:
Up to 10,000 words
Up to 10 top-level navigation pages, which typically include:
Home
Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy. This is where you get to shamelessly self-promote–in a factual way, of course.
About Us - summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
Processes
Step-by-step expansion on How We Do It
Up to 3 separate processes
Capabilities
Skills-based expansion on What We Do
Up to 3 separate skills
Applications
Uses for your products/services
Up to 5 separate applications
Products
Summary description of offerings, plus
Up to 5 individual subpage product descriptions
Sell only products? You may substitute the 5 service subpages for 10 more product pages, which will give you up to 15 product pages.
Services
Summary description of offerings, plus
Up to 5 individual subpage service descriptions
Sell only services? You may substitute the 5 product subpages for 2 more service pages, which will give you up to 7 service pages.
Careers
Summary description of careers offered
News
Summary description of news feed
Blog/Knowledge Base
Summary description of expanded knowledge base
Contact Us
Summary description and information architecting to ensure you are appealing to and capturing the right information from your target audience
SEO advice for keywords, structure, links, and narrative flow
3rd person, past tense verbiage
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this copy in my portfolio.
A deep understanding of your brand, your ambitions, your target audience, and a strategic narrative plan to engage that audience.
Specs
This package contains the following specs:
Up to 10,000 words
Up to 10 top-level navigation pages, which typically include:
Home
Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy. This is where you get to shamelessly self-promote–in a factual way, of course.
About Us - summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
Processes
Step-by-step expansion on How We Do It
Up to 3 separate processes
Capabilities
Skills-based expansion on What We Do
Up to 3 separate skills
Applications
Uses for your products/services
Up to 5 separate applications
Products
Summary description of offerings, plus
Up to 5 individual subpage product descriptions
Sell only products? You may substitute the 5 service subpages for 10 more product pages, which will give you up to 15 product pages.
Services
Summary description of offerings, plus
Up to 5 individual subpage service descriptions
Sell only services? You may substitute the 5 product subpages for 2 more service pages, which will give you up to 7 service pages.
Careers
Summary description of careers offered
News
Summary description of news feed
Blog/Knowledge Base
Summary description of expanded knowledge base
Contact Us
Summary description and information architecting to ensure you are appealing to and capturing the right information from your target audience
SEO advice for keywords, structure, links, and narrative flow
3rd person, past tense verbiage
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this copy in my portfolio.
A deep understanding of your brand, your ambitions, your target audience, and a strategic narrative plan to engage that audience.
Specs
This package contains the following specs:
Up to 10,000 words
Up to 10 top-level navigation pages, which typically include:
Home
Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy. This is where you get to shamelessly self-promote–in a factual way, of course.
About Us - summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
Processes
Step-by-step expansion on How We Do It
Up to 3 separate processes
Capabilities
Skills-based expansion on What We Do
Up to 3 separate skills
Applications
Uses for your products/services
Up to 5 separate applications
Products
Summary description of offerings, plus
Up to 5 individual subpage product descriptions
Sell only products? You may substitute the 5 service subpages for 10 more product pages, which will give you up to 15 product pages.
Services
Summary description of offerings, plus
Up to 5 individual subpage service descriptions
Sell only services? You may substitute the 5 product subpages for 2 more service pages, which will give you up to 7 service pages.
Careers
Summary description of careers offered
News
Summary description of news feed
Blog/Knowledge Base
Summary description of expanded knowledge base
Contact Us
Summary description and information architecting to ensure you are appealing to and capturing the right information from your target audience
SEO advice for keywords, structure, links, and narrative flow
3rd person, past tense verbiage
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this copy in my portfolio.