About Us Stories
A compellingly woven narrative that highlights your journey, values, mission, and vision.
Specs
This package contains the following specs:
Up to 4,000 words (~12 pages)
Note: If your page grows to sufficient length, I may recommend splitting it into subpages. This helps readability, content organization, and improves SEO. The project as a whole, however, is still considered an About Us page.
For example, you could have a main hero page that summarizes your offerings, the market you serve, and key features and benefits of doing business with you.
Then you could have subpages that describe your straight story (how things got started, challenges you overcame, cool things you did along the way, etc.); expand on your mission, vision, and values; talk about your awards; describe your environmental efforts; or even list out all your satisfied clients with lots of testimonials.
Your depth of content will determine whether I recommend structuring your About Us content as a single page or as multiple subpages.
Summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
SEO advice for keywords, structure, links, and narrative flow
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
3rd person, past tense verbiage
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this piece in my portfolio.
A compellingly woven narrative that highlights your journey, values, mission, and vision.
Specs
This package contains the following specs:
Up to 4,000 words (~12 pages)
Note: If your page grows to sufficient length, I may recommend splitting it into subpages. This helps readability, content organization, and improves SEO. The project as a whole, however, is still considered an About Us page.
For example, you could have a main hero page that summarizes your offerings, the market you serve, and key features and benefits of doing business with you.
Then you could have subpages that describe your straight story (how things got started, challenges you overcame, cool things you did along the way, etc.); expand on your mission, vision, and values; talk about your awards; describe your environmental efforts; or even list out all your satisfied clients with lots of testimonials.
Your depth of content will determine whether I recommend structuring your About Us content as a single page or as multiple subpages.
Summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
SEO advice for keywords, structure, links, and narrative flow
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
3rd person, past tense verbiage
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this piece in my portfolio.
A compellingly woven narrative that highlights your journey, values, mission, and vision.
Specs
This package contains the following specs:
Up to 4,000 words (~12 pages)
Note: If your page grows to sufficient length, I may recommend splitting it into subpages. This helps readability, content organization, and improves SEO. The project as a whole, however, is still considered an About Us page.
For example, you could have a main hero page that summarizes your offerings, the market you serve, and key features and benefits of doing business with you.
Then you could have subpages that describe your straight story (how things got started, challenges you overcame, cool things you did along the way, etc.); expand on your mission, vision, and values; talk about your awards; describe your environmental efforts; or even list out all your satisfied clients with lots of testimonials.
Your depth of content will determine whether I recommend structuring your About Us content as a single page or as multiple subpages.
Summary reporting on the following:
Who We Are
Where We Came From
When We Got Started
What We Do
How We Do It
Why We Do It (mission, vision, values)
Why You Should Care (value proposition, e.g., benefits to your customers)
SEO advice for keywords, structure, links, and narrative flow
1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication
3rd person, past tense verbiage
1 client-side point-of-contact, who will typically be the decision-maker/owner of this creative and may be (but is not required to be) the same person as the SME
Work-for-hire rights, meaning after you pay for this creative, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to use this piece in my portfolio.