75 Examples of Copywriting

Written By Seth Kabala

Copywriting Is Everywhere

Copywriting is everywhere. It is used every day to accomplish business goals. Do you know how prevalent it is? To give you a taste of copywriting’s prevalence, this post lists 75 examples of copywriting or mediums in which copy is used to accomplish a business purpose. 

Questions to Think About

As you read or scan through this list, think about these questions: which ones are you using? Why or Why not? 

FYI

Note: copywriting, as a noun, is business writing that seeks to influence thinking and behavior. Copywriting, as a verb, is the process of creating said business writing. (It is also the process of protecting one’s intellectual property. But I’m not a lawyer; I’m a writer, so you’ll have to get your legal advice elsewhere.) 

List of 75 Copywriting Examples

  1. About Us website landing pages (quick hit positioning statements, offerings, and CTAs)

  2. About Us website sub-landing pages, e.g., origin story, deep dive into mission, vision, and values 

  3. Administrative rules 

  4. Annotations, e.g., mouse pointer hover quick tips

  5. Applications website landing pages (descriptions of uses for products/services)

  6. Articles bylined (if part of a larger editorial plan seeking to influence thinking and behavior)

  7. Articles non-bylined, i.e., ghostwritten or corporately bylined (if part of a larger editorial plan seeking to influence thinking and behavior)

  8. Billboards

  9. Blog posts (if part of a larger editorial plan seeking to influence thinking and behavior)

  10. Brand collateral, e.g., business cards, marquees, glass door and window signage

  11. Brand development, e.g., creating a LinkedIn page for a character that reps your product 

  12. Brand personality, e.g, creating a tone doc with lists of words your brand does or does not use and the reasons why 

  13. Brochures digital

  14. Brochures physical

  15. Capabilities website landing pages (descriptions of skills)

  16. Captions, e.g., for illustrations, photos, or infographics 

  17. Case studies

  18. Government body testimony talking points 

  19. Government regulations, i.e., code 

  20. Compliance audit reports

  21. Cover letters 

  22. Credential applications to regulatory boards 

  23. Direct mail postcards

  24. Direct mail envelope stuffers

  25. Direct mail large-form mailers

  26. Email marketing

  27. Employee training materials

  28. Feature articles (if done with a content marketing slant seeking to influence thinking and behavior)

  29. Flyers digital

  30. Flyers physical

  31. Formal protest to attorney general re: consumer practices

  32. Formal protest to company/organization board of directors re: crisis emergency response 

  33. Formal protest to HR

  34. Formal protest to insurance company

  35. Full website copy polish

  36. Home/hero website landing pages (rah-rah, look how great we are and why it matters to you)

  37. Information security report compliance 

  38. Legislative agenda

  39. Long-form journalism (if part of a larger editorial plan seeking to influence thinking and behavior)

  40. Marketing video scripts

  41. Medical school application 

  42. Newsletters

  43. Online ads social media, e.g., Facebook, Twitter, Instagram, TikTok

  44. Online ads news media, e.g., Lee Enterprises ad platform

  45. Online ads entertainment media, e.g., YouTube

  46. Online ads business media, e.g., LinkedIn

  47. Performance audit reports

  48. Press releases

  49. Print ads newspaper

  50. Print ads magazine

  51. Print ads programs at entertainment events

  52. Procedure documentation physical

  53. Process documentation physical 

  54. Process website landing pages

  55. Product website landing pages

  56. Program guidance doc, e.g., for a government agency

  57. Q&A for local media, e.g., for a candidate for elected office 

  58. Query letters

  59. Radio spot scripts

  60. Resumes 

  61. Reviews

  62. Sales emails/funnels

  63. Service website landing pages

  64. Short-form journalism (if part of a larger editorial plan seeking to influence thinking and behavior)

  65. Speeches 

  66. Standard mailings

  67. Standard operating procedures 

  68. Storyboards content marketing

  69. Storyboards hard selling with CTA

  70. Taglines/slogans

  71. Tag phrases

  72. TV spot scripts

  73. Voiceover scripts

  74. Website sales pages, e.g., a dedicated landing page in a click funnel used to collect information from prospects 

  75. White papers (if part of a larger editorial plan seeking to influence thinking and behavior)

Similar Buckets, Different Goals

Admittedly, many of these examples of copywriting have similar characteristics and fit within larger categorical buckets, but no two are exactly alike. Each has its own slant, its own feature set, so to speak, that is used to accomplish business goals. In future posts, I’ll go deeper into some of these granular slants and uses. 

Copy Examples: to Use or Not to Use? 

For now, though, did you identify which examples of copywriting you’re using or not using? Do you know why or why not? What other examples should be in this list? 

If you need help answering these questions, send me a message, and let’s chat.  

If you found this post valuable, please share with your network, bookmark, or link to this page. 

Seth

Seth Kabala